10. Reddit
Billed as the front page of the internet, Reddit is a part discussion forum, part content submission site. Users can upvote and downvote posts to help influence what is popular at any given moment.
The site is divided into subreddits. They cover almost every subject matter you can think of. If you have a niche hobby, Reddit is a great place to find like-minded people.
9. Tik Tok
Compared to oldies like Twitter and Facebook, TikTok is a fresh-faced social media apps. It was created to fill the space that Vine left behind after its shutdown, but it’s long superseded it.
There’s significant demand for short-form video; TikTok was the world’s most downloaded app in the first half of 2018 and has been on an unrelenting rise ever since.
8. WhatsApp
Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity.
It arrived on the scene much later than Facebook but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!
7. Youtube
Youtube is the original video social media platform that boasts a dominance in the market, holding second place for monthly active users at 2 billion.
The potential for reach on YouTube is unrivaled, with 73% of US adults using the platform. Numbers that can’t be ignored.
YouTube has a strong user base across all age groups. Including the difficult-to-reach 65+ demographic and with 38% of US adults using the platform, it’s second only to Facebook.
YouTube covers all genres from beauty, gaming, education to DIY home improvements. This is the platform for most brands to invest in, with video being the growing medium for content marketing.
6. Snapchat
Snapchat is almost exclusively a young person’s hangout; you’re unlikely to find your grandma with an account. The site revolves around sharing self-destructing images and videos, though there’s also a messaging tool and lots of gamification features.
5. Linkedin
LinkedIn is a social networking platform specifically geared toward the business community. It is predominantly used for professional networking, including employers posting jobs and job seekers posting their resumes. LinkedIn with its professional nature the network has grown its user base over the years.
4. Pinterest
Pinterest is another of the best social media apps. It is best described as an image bookmarking site (though it also supports GIFs and videos). You can add images to your public or private boards, follow other users and boards, and comment on pins.
The site is excellent if you’re looking for inspiration for a DIY project or you need something to spark a creative idea in your head.
3. Twitter
Twitter is another network that’s received a considerable amount of negative coverage. The 280-character limit (formerly 140 characters) doesn’t exactly promote reasoned debate, and the presence of millions of fake bots only serves to erode the experience further.
However, if you want breaking news, instant reactions, and access to your favorite sports stars, celebrities, and journalists, Twitter is an unrivaled resource.
2. Instagram
Instagram is a social network where product-based businesses, influencers, and coaches can thrive.
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the Gram.
If your target demographic is under 35, Instagram is a gold mine: 75% of 18-24-year-olds use Instagram, with 67% Generation Z and 57% Millennials using the app daily.
1. Facebook
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! More than 65 million businesses are using Facebook Pages and more than six million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
